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Kirshenbaum Bond & Partners this week launches its first campaign for NYC2012, an organization dedicated to bringing the 2012 Summer Olympics to New York.
The print and outdoor effort, which aims to heighten enthusiasm for the city’s Olympic bid, portrays life in New York as lived by Olympians. One ad shows wrestlers battling over a cab. In another, a sprinter prepares to break at a cross walk. The tagline: “We’ve been training for this forever.”
The ads will run as 42-foot outdoor scrims, wild postings and street-pole banners.
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