Kaufmans, Smoak Form CK1 in Atlanta

ATLANTA Three advertising professionals have teamed to open CK1, an advertising agency that will specialize in radio endorsements.

The Atlanta shop opened for business last week and is headed by Jeff and Cathy Kaufman, creative director/president and vice president of account services respectively and Shawn Smoak, vice president of account services. According to co-founder Cathy Kaufman, she and her husband have more than 20 years of agency experience. Before staring CK1, Jeff Kaufman was creative director and Cathy was media director at MediaRight International in Buford, Ga.

The Kaufmans also have worked together at agencies such as Bennett Kuhn Varner in Atlanta and Davis & Co. in Washington, D.C. Shawn Smoak was most recently a sales representative for Morris Communications in Atlanta.

Cathy Kaufman said that the shop’s goal is not to be agency of record for a long list of large clients. Instead, she added, CK1’s strength is endorsement radio.

“We feel very strongly that media and advertising is changing, and we know how effective endorsement can be,” Cathy Kaufman said. “Our focus will be building relationships with agencies and establishing vendor programs for radio endorsement opportunities.”