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Kaiser Permanente has started a search for a single agency at which to consolidate an estimated $15-20 million in direct marketing duties.
The Oakland, Calif.-based health management organization is again using consultant Richard Roth of Richard Roth Associates in Chappaqua, N.Y., for the search, which had been planned since last year [Adweek, Oct. 20, 1997]. Roth handled Kaiser’s corporate image agency review, which ended in January.
“We are looking at all types of agencies for this business,” said JoEllyn Savage, national director of member and marketing communications for Kaiser.
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