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The San Francisco ad business experienced another aftershock last week as J. Walter Thompson an nounced it is combining its San Francisco office with Tonic360 to form JWT & Tonic.
The merger is part of the evolution of JWT’s relationship with Tonic 360, which it acquired in October 2000. The interactive shop had been operating as a stand alone unit of JWT North America since the acquisition.
JWT West CEO Peter Stranger will oversee JWT & Tonic and JWT Los Angeles.
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