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J. Walter Thompson here shines the spotlight on “the power of people” for Entergy Corp. in a multimedia campaign breaking today in the Southwest. Sources estimated the budget at $10 million.
A multibillion dollar utility with offices in New Orleans and Little Rock, Ark., Entergy has more than two million customers in Arkansas, Louisiana, Mississippi and Texas. It is those customers, as well as prospective power purchasers, that Entergy hopes to bond with before deregulation brings competition.
“We had to develop a brand,” said Jeff White, general manager of JWT.
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