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JWT has filled the top account management position on its Microsoft business with Megan Kent, an entrepreneurial strategic planner who has launched an agency and two consultancies.
Kent succeeds Beth Waxman-Arteta, who last week became co-president of client services along with John Baker. Waxman-Arteta had been a global business director; Kent, who started yesterday and reports to North American CEO David Eastman, is president on the Microsoft account.
JWT handles two global creative assignments for Microsoft: Bing and Office.
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