Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO J. Walter Thompson here will tout Illinois with a new theme, “Mile after magnificent mile,” in a new advertising and marketing campaign expected to launch in May, according to state officials.
The effort is intended to increase tourists’ overnight stays in Illinois by promoting both the city of Chicago and the state’s other destinations, said Jan Kostner, deputy of the Illinois Department of Commerce and Economic Opportunity ‘s Bureau of Tourism.
In addition to advertising, JWT and the state agency have put together branded three-day package deals for tourists to purchase.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in