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Former Saatchi ECD Is 1st Choice for Baglivo and Jeffrey
NEW YORK–J. Walter Thompson has tapped former Saatchi & Saatchi executive creative director Roger Rowe to steer global creative on Pfizer, JWT’s third-largest client.
Rowe, 47, who started last week, holds the title of executive vice president and worldwide creative director, one of 15 at JWT. He succeeds J.J. Jordan, who left in February to start his own shop.
Rowe helps solidify the agency’s team on Pfizer, following the company’s $90 billion take-over of Warner-Lambert.
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