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How do you tackle weighty topics like life insurance and investment planning without being dull or heavyhearted?
Such is the challenge facing Transamerica in its biggest brand campaign in more than a decade. “It has been very important to balance engaging and even entertaining our consumer audience, while at the same time making sure that you’re telling a definitive business story,” said Bill Tate, svp of marketing at Transamerica.
The marketing effort, from the Atlanta office of JWT, features four TV ads, the first of which breaks tonight during Monday Night Football.
Each ad uses special effects to literally get under the roof of Transamerica’s iconic “Pyramid” building in San Francisco and explain the value of the company’s services in life insurance, retirement and investment planning.
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