JWT Adds More K-C Brands

NEW YORK Kimberly-Clark today confirmed consolidating the advertising accounts of its North American and European personal care brands at JWT.

The WPP Group shop, already on the client’s roster, now assumes responsibility for the Huggies, Pull-Ups, Goodnites, DryNites, Depend, Kotex, Little Swimmers and Poise brands previously handled by WPP sibling Ogilvy & Mather, the client said.

As a result of the shift, JWT’s New York and London offices will add some $200 million in new billings, according to sources.

The consolidation “unifies our marketing approach by leveraging the reach, reputation and diversity of all our brands,” said Steve Kalmanson, K-C group president for North Atlantic consumer products, in a statement. “This is consistent with our strategies of creating integrated solutions for our shoppers and users and becoming the indispensable partner to our customers.”

The client will maintain its relationship with Ogilvy on its personal care brands in all developing and emerging markets in Latin America, Asia-Pacific, Eastern Europe, and the Middle East and Africa.

JWT already handles family care brands such as Kleenex, Cottonelle, Scott and Viva.