Just Asking

No, but it’d be a lot of fun. I want to have J. Lo and Marc Anthony redo “Oh, I wish I were an Oscar Mayer wiener” in that really bad ballady [style]. It’s not a good idea when you’re reviving stuff like that … because most of the people who see the ad don’t have any idea it’s a revival.

I actually thought [“Chilltop”] was kinda nice … but I would have liked to be surprised and feel a bit more than nostalgia. The first thing that comes to mind [to remake] is the funeral spot for Volkswagen, but I think a lot of people have paid homage to it. Maybe the Coca-Cola spot with Mean Joe Green. … Alka-Seltzer, the spicy meatball.

If nostalgia is part of the brand, it can make sense, but only if it’s done in a cool way. I’d like to redo the Pepsi ad where Michael Jackson’s hair caught on fire. I’m not sure we saw enough flames in the original cut. I don’t know who edited it, but they really dropped the ball. Time to right old wrongs. I like borrowed-interest stuff, so yeah. We’ve actually tried to do that for our own campaign, [“What happens here, stays here,” for the Las Vegas Convention and Visitors Authority. ] For the Super Bowl we wanted to revive that old “Mean Joe Green” spot, but we thought Coke would go a little crazy and got nervous.

Using Psycho as a reference point … it’s a bad idea to try to top something culturally iconic. There’s no place to go but down. It better be damn good or you’ll need thick skin … I’d start with the “Ring around the collar” ads for Wisk. At least I could be sure what I did wouldn’t make people want to heave their TVs out the window.