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I love the ‘I Love Bees’ viral campaign for the launch of the Halo 2 videogame! The project was huge—millions of people went to the Web site [ilovebees.com] to listen to the story, and thousands of hard-core players ran around the U.S. to answer payphones that would unlock new pieces of the story every week. —Sasha Kurtz, cd, Kirshenbaum Bond + Partners’ Dotglu in New York.
I’m beginning to suspect the best use of Web advertising is to shift the budget to a paid medium like TV or outdoor that people will actually see.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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