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Managing a company’s sales flow may not be a life-or-death responsibility, but you wouldn’t know it judging from a new ad campaign from Jumbo shrimp Advertising.
The new advertising, rolling out now, is for UpShot, a company that markets a Web-based sales and forecasting tool. Three print ads illustrate the high stakes involved in tracking business performance. Spending is $2-3 million.
One ad features a photo of a man with a blue EKG line running across his eyes, indicating his heart has stopped beating.
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