Jones Takes Reins at Grey S.F.

Casey Jones, who has been in charge of the $150 million Oracle account at Grey in San Francisco, has been named president of the office.

Jones, 44, replaces Kieran Hannon, who resigned due to family matters.

“It’ll be a challenge. I have big shoes to fill,” Jones said. “Kieran knows his business. But I’ve inherited a wonderful group of people. I have a different approach than Kieran, but I’m hoping to build on the base he created.”

Before joining Grey a little over a year ago, Jones was svp and senior account director at Euro RSCG/DSW Partners in Salt Lake City. At DSW, Jones managed Intel’s North American business and also worked on the Alcatel, Red Hat, Days Inn, Applebee’s, Union Carbide, Kimberly-Clark and American Cancer Society accounts.

“Casey is the ideal choice to lead the next stage of growth at Grey San Francisco,” said Robert Berenson, vice chairman and general manager of Grey Global Group in New York. “He brings a fresh, holistic perspective toward building a client’s business, an extensive background in a variety of communications and a deep understanding of technology. He is a leader on the impact and future of marketing communications.”

Before joining DSW in 1996, Jones was president of now-defunct Bozell/Bonneville, an alliance between Bozell and Bonneville Communications in Salt Lake City. He is a graduate of Brigham Young University and also spent time in the U.S. Marine Corps.

Jones said his first task as president of Grey will be to establish personal relationships with clients such as Ask Jeeves and Papa Murphy’s Pizza. Most of his experience at Grey has been with Oracle.

Jones said another priority is to make sure the office is focused on advertising that moves product.

“My first experience with advertising was walking out of an ad class in college,” Jones said. “A lot of agencies are so focused on creati vity that entertains instead of persuades. What I’m hoping to do is educate clients on what the principles of great persuasive work are and grow their business.”