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One of the great ads of the past decade was the 2009 Johnnie Walker spot, filmed in a single take, with the brilliant Robert Carlyle telling the brand's history while strolling in the Scottish Highlands. Now, the whiskey brand and BBH have crafted another captivating single-take spot—a year-end meditation that looks forward, rather than backward, by showing a man walking through his dreamlike vision of 2015.
Conceptually strong, it was also intriguing executed—it was filmed like a stage play, but on a moving set, which allows the hero to walk through the scenery of his future while the camera essentially stays in place.
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