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NEW YORK–San Francisco-based retailer Rochester Big & Tall has signed TV commentator John Madden to a two-year deal as its spokesperson. The former NFL head coach with the Oakland Raiders will be featured in the store’s catalog, direct mail and a national radio campaign that breaks early November and runs through the Super Bowl.
Rochester president/CEO Bob Sockolov wrote the script for the 30- and 60-second radio spots, which will air nationally on programs such as “Charles Osgood Report,” Fox’s “We Are There,” “NFL on ESPN,” “College Game Day,” and Rush Limbaugh.
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