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The latest heliocentric commercial for Jimmy Dean makes me feel a bit guilty. Its oddball humor (via TBWA\Chiat\Day, Playa del Rey, Calif.) gives 30 seconds of genuine pleasure. But since I feel no more likely to buy the product after seeing the spot than before seeing it, there’s also the sensation of being a freeloader: taking the entertainment Jimmy Dean provides, but without meaning to give Jimmy anything in return. The spot’s vignette is hilarious as the “sun” copes with a solar system beset by mid-morning slump — Mars sinking to the floor, another planet collapsing onto a table, etc.
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