Jennie-O Talks Turkey in TV Spots

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CHICAGO Omnicom Group’s BBDO humorously depicts the difficulties people have in preparing a frozen turkey—compared with the ease of Jennie-O Turkey Store’s Oven Ready turkey—in a new campaign for the brand.

Television spots breaking this week depict a woman dropping a turkey on the floor and accidentally tossing it out a window as she wrestles to get a thawed bird out of her sink. Another spot shows a man taking a bath when a turkey surfaces, letting him know it has fully thawed.

The



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