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LOS ANGELES Window and door manufacturer Jeld-Wen has launched a hybrid TV campaign that blends image-building and news content, the company said.
The effort includes seven 60- to 90-second vignettes called, “In Real Life.” Hosted by the PGA Tour and golf commentator Peter Jacobsen, the segments provide an inside look at the lives of some PGA Tour players. The work has the feel of a short, celebrity-athlete-profile series, with each spot featuring an introduction and ending that identifies the Jeld-Wen brand.
Each
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