BOSTON Chrysler today said it has returned creative for its Jeep vehicles to Omnicom Group’s BBDO in Detroit.
For the past two years, the work was handled by Cutwater, an Omnicom agency in San Francisco.
In a statement, Steve Landry, client evp, North American sales and marketing, said: “BBDO has done an excellent job with the all-new Dodge Ram. Despite the toughest market in history, Ram sales grew month over month during its launch. We look forward to BBDO developing similar outstanding creative solutions for Jeep. Consolidating all creative on Jeep with BBDO will enable us to maximize efficiencies and the effectiveness of our efforts going forward.”
Jeep spent more than $100 million in measured media through the first 10 months of 2008, but that was down significantly from its full-year ’07 outlay that topped $200 million, per Nielsen Monitor-Plus.
BBDO’s Detroit office has continued to work on “account coordination and integration of marketing initiatives” for Jeep while Cutwater has crafted creative. BBDO also handles the Chrysler and Dodge nameplates.
Omnicom’s PHD handles all Chrysler media planning and buying.