Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Chrysler’s Jeep is soliciting creative ideas from Omnicom Group agencies beyond its lead shop, BBDO in Detroit, a client representative confirmed.
“We’re looking for ideas at BBDO and within Omnicom,” said Jason Vines, vp of communications at Chrysler Group. “We want to keep this brand as cherished as it is. It is probably one of, if not the best brand, in the business and we don’t want to become complacent.”
Vines said the company wanted ideas to better target its “expanding customer base” of younger buyers.
Omnicom
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in