Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Disruption is at once a method, a way of thinking and a state of mind. It is a manner of questioning the way things are, of breaking with what has been done and seen before, of rejecting the conventional.
With these words Jean-Marie Dru began the preface of his 1996 best-selling book Disruption, a 250-page examination of the brand-building process and the methodology of breaking out of creative ruts. It is a theory based on risk taking and breaking the rules—just what Lee Clow emphasized in an internal memo confirming Dru’s appointment as the new president and worldwide CEO of the agency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in