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January is a time for resolutions—and breaking them. If this month’s Best Spots selections are a sign, it looks like some advertisers were finally able to break their own habits.
Most notable is McDonald’s. Someone finally embraced the disturbing nature of the fast food chain’s 43-year-old mascot, Ronald McDonald. I never was too fond of clowns (bad early circus experience) and they still sort of scare me. So I’d much rather see an inanimate Ronald sitting stone-still on a bench than jumping around, spreading his discomforting joy to children of all ages.
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