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Experience with financial services was naturally a factor in Jackson Hewitt's decision to hire 22squared as its new lead agency for its creative and media business. Just as important, however, was the shop's ability to cultivate brand fans on Facebook.
Just 17,000 people "like" Jackson Hewitt's two pages on Facebook. So, the tax preparation service covets what 22squared helped achieve for Buffalo Wild Wings and Baskin-Robbins: 91-fold and 7-fold increases in likes, to 4.9 million and 3.1
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