Jack Introduces Menu Items

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los angeles—Jack in the Box’s advertising mascot is straying into new territory to introduce additions to the fast-food restaurant’s menu.

New television spots breaking now from Secret Weap-on Marketing again feature Jack, the chain’s “founder,” part clown and part serious CEO, who has been central to the company’s marketing for a number of years. As usual, Jack appears as a man in a business suit with an oversized, ball-shaped white head and pointed cap. His voice is provided by the Santa Monica, Calif.,

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