Jack in the Box Targets Gamers

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Targeting gamers, the Jack in the Box restaurant chain has partnered with Dr Pepper for Jack’s Big Rip-Off, a “peel and reveal” game with prizes that include GameStop gift cards, Xbox 360 Elite consoles and five “Ultimate Game Rooms.”

Consumers who buy large combo meals receive game pieces on their drink cups. They must visit www.JacksBigRipOff.com to enter codes to win prizes. Once game codes have been submitted, users are automatically entered into weekly drawings for the Ultimate Game Rooms.

These

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in