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BOSTON J. Winsper & Co. has leveraged a past relationship with business software concern Information Builders to pick up the client’s ad business.
“This account was mine at Leo Burnett,” said Jeff Winsper, agency chief executive, referring to his past association with the client during his 1990s tenure with Leo Burnett’s technology marketing unit. “I know the CEO and the rest of their management team very well.” Based in New York, Information Builders has not worked with an agency in the past several years.
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