Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Who is Travis Pastrana?
While not a household name, he is well-known among extreme-sports fans as the world champion motocrosser.
And, in fact, there’s a little bit of Pastrana in everyone, according to a new spot for Puma via Gyro in Philadelphia.
The spot introduces a new line of Pumas named after Pastrana, and features teens in situations that arise after motocrossing (which means riding a specially designed motorcycle on a closed course).
For example, one teen dangles from a bike that is hanging from a roof, while another is in a full-body cast.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in