Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
About 1.3 million women will have bought homes in the U.S. by year’s end, according to the National Association of Realtors, up 42 percent from 2001—a telling indicator that do-it-herself may be a marketing idea whose time has come. Now, Barbara Kavovit, former construction exec and creator of tools for women, will showcase her products to a national audience via a new campaign for her Barbara K brand by McCaffery Ratner Gottlieb & Lane.
The New York shop breaks the effort today.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in