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Agency’s First TV Work Created in 2 Weeks
CHICAGO–“Go Midas” is the rallying cry behind Euro RSCG Tatham’s new campaign for Midas, which broke over the New Year’s weekend with a promotional spot that lays the groundwork for major changes in the retailer’s look.
The 15-second spot for a $69.95 brake special was created in a matter of days and hit the air not more than two weeks after Tatham was awarded creative duties on the Midas account [Adweek, Dec.
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