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When enjoying a cold brew, many of us think peanuts. J. Walter Thompson, however, gets the munchies for beans.
The Chicago shop has created a Web-site extension of its debut campaign for Miller Brewing’s Genuine Draft brand, which launched Jan. 22. The tie-in: In one TV spot, a man seeking capital for an Internet site is inspired to rename his beans-delivery service after the dog of a rich dowager–Captain Barky.
“People almost always check when they hear about a dot.com,”
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