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Eisner Communications’ latest television spotfor the Maryland Lottery seems to be following a pattern.
Last year the Baltimore shop touted the lottery’s scratch-off tickets with a spot titled “Poison Ivy.”
The new commercial depicts a flea farmer who can’t stop scratching himself. Played with some gravity, the man walks viewers through his barn, showing off the wide range of different fleas he raises.
What’s next? According to agency executive creative director Steve Etzine, one upcoming promotion involves a happy couple.
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