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MIAMI When Bob Isherwood started at Young & Rubicam in London in the ’60s, one of the agency’s clients, Wrigley, professed the following ad philosophy: “To advertise without being seen to advertise.”
Many of today’s clients appear to be taking the same “invisible ad” approach, Isherwood said in his Clio Festival talk, “Let Me Entertain You.” The presentation featured musical interludes, including Isherwood playing a didgeridoo, an aboriginal instrument from his native Australia, to emphasize the power of entertainment.
Isherwood
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