IQ News: Ubrandit.com Delivers Low-Cost ISP Services




Ubrandit.com today rolled out UbranditISP.com, a product which will enable online businesses to offer consumers low-cost Internet access, with the companies’ homepages appearing as mandatory start-up screens.
The San Diego, Calif. Ubrandit.com built its business around providing Internet companies with the technology and content to offer branded online shopping and stock management, and currently has 5,000 customers. UbranditISP.com is its latest vehicle for businesses to offer branded services to users.
“We’d like to empower the Mom and Pop sites of the world to offer the same things AOL and Yahoo! do,” said Jeff Phillips, Ubrandit’s CEO.
When users log on using the branded ISP service, the company’s homepage appears as the startup screen. The users’ e-mail addresses can reflect the companies’ domain names if they choose.
The cost of the ISP service to businesses is $14 a month, which goes to Ubrandit. Companies then decide how much to charge above this base fee and keep the income.
The advantage to customers over the many free ISP services now available, Phillips said, is “you have to subject yourself to a huge amount of advertising from a free ISP, and that’s not the case here.”
Ubrandit’s core business is enabling companies to offer branded online shopping served and administered by Ubrandit. The process is transparent to the user, who clicks on a link on the host site and is transported to a shopping site bearing the original site’s branding. The site was created by Ubrandit and resides on Ubrandit’s server, but appears to be part of the original site.
Ubrandit has three sources of revenue. The chief revenue stream comes from the products sold on the shopping site, which include books, videos, music and DVDs. The company also receives part of the monthly ISP fee in its UbranditISP.com product.
Finally, Ubrandit controls the advertising space on their shopping and stock services. Phillips’ long-term model is to get as many partners as possible to link to these services. “The more branding and traffic we have, the more ads we can sell,” Phillips says.
According to Phillips, “Our model is to lock up as many branding partners as possible, then tie up the network in a package.”