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DDB Worldwide is poised to launch its first major offline effort for GoTo.com, a pay-for-position search engine hoping to lure more advertisers to sign up for its service. The trade effort, running the tagline “Search made simple,” precedes a multi-media consumer effort breaking in the fourth quarter. It has not been determined if that tagline will be used in the consumer effort as well.
GoTo.com has some 15,000 advertisers who bid for ranking. The more a company pays per click-through, the higher it is listed in the search results.
A print campaign began rolling out last week in various business publications, including Fortune and Business Week.
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