IQ News: Shocking: Macromedia Launches Content Site

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Macromedia, the San Francisco-based maker of Web development technologies, enters the entertainment aggregation business today with the launch of shockwave.com.
The ambitious, upgraded version of the current Shockwave showcase site, shockwave.com will serve as the central point on the Web for content that requires Macromedia’s Shockwave and Flash plug-ins, both of which offer consumers a multimedia online experience. The company estimates the two plug-ins reach 77 percent of the Web audience.
The list of developers who have worked with Shockwave and whose work is on the new site include everyone from small developers to media giants such as Hasbro Interactive, Comedy Central and Warner Bros.




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