Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Despite the explosion in businesses to service the Internet marketing community, not all of its needs have yet been met.
At least that’s the belief of Primary Knowledge, a New York-based online marketing services startup that plans to track return on investment using the vast amounts of data that most advertisers and agencies collect. Peter Adams, formerly chief technology officer of Poppe Tyson and later vice president of strategic planning at the merged company Modem Media.Poppe
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in