IQ News: Movers

SF Interactive, San Francisco, has tapped Rob Middleton for the new position of principal, director of media services. Middleton comes from Goodby, Silverstein & Partners, San Francisco, where he was media research director Peter Kestenbaum has been appointed vice president of corporate marketing at, New York. He was director of field marketing, North America, for Sun Microsystems, Mountain View, Calif. Concrete Media Construction, New York, has named its former vice president of marketing Aaron Cohen to the post of president. The agency also named Kit Cody, former editor in chief at, New York, as executive producer, while Liza Pagano, a former senior designer at Poppe Tyson, New York, has been hired as design director