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Taking a direct stab at America Online, Yahoo and MCI today plan to launch their co-branded Internet access service at an industry-low $14.95 monthly access charge. Already, observers are wondering: Will the power of the Web’s most recognizable brand–Yahoo–be enough to finally make the Internet service business a profitable one for telcos? And more importantly, will the deal spark further fusion between content providers and those who provide Net access?
Dubbed “Yahoo Online powered by MCI Internet,” the new venture will be promoted jointly by Yahoo and MCI.
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