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With its new HyperCD technology, BroadBridge Media, New York, a rich media and Internet solutions provider, has created an online bridge between Web sites and interactive disc-based products. The goal is to drive traffic to the Web and generate additional sales opportunities.
Like other CDs on the market, HyperCD removes a piece of the rich media file before it’s put onto a disc. That piece is retrieved only by bringing the user online to the CD distributor’s Web site.
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