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Illustrating again that every chunk of Web real estate is potential ad space, InsWeb, San Mateo, Calif., has signed with San Francisco-based Alexa Internet to advertise on the “What’s Related” feature of the Netscape 4.5 browser and on the user’s toolbar. For the campaign, which began over the weekend, Alexa will serve InsWeb ads within its toolbar when users visit an automobile or auto insurance-oriented site. As part of the deal, InsWeb is guaranteed a link as one of the top two choices listed in the toolbar when users click on Netscape’s What’s Related button.
Alexa is a free, downloadable tool providing ancillary information about Web sites via proprietary software.
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