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Excite Home’s ad technology unit, Enliven, will announce new rich media features for its advertising applications today. The innovations, called Speed Select and QuickStart, provide the ability to serve dynamic ad content and access databases in real time, with faster loading and display of ads.
“It’s about control,” said Excite Home vice president of market development Susan Bratton. “Advertisers have a lot more control over the users’ experience.”
Though the enhancements will be announced today, several campaigns using the suped-up Enliven have already launched, including ads from OnSale, Menlo Park, Calif.,
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