Princeton Gets Intel
Intel, Santa Clara, Calif., is looking to reach the college and graduate school markets to spread awareness for its Pentium Processor. The chip maker is sponsoring New York-based Princeton Review Online’s iGuide to Campus Computing and Technology on www.review.com.
Intel Gets American
American Airlines, Dallas/Ft. Worth, is in negotiations to sponsor the July Intel New York Music Festival. American Airlines will be promoting a new, direct San Jose to New York flight on the theme of the Alley to the Valley.
Binney & Smith’s Crayola Crayons, Easton, Pa., has relaunched its Web site, www.crayola.com. Geared toward children from preschool age to 12, it includes areas for them to color and customize the site. Each day has a different feature, including ongoing stories, pets, crafts and food, music and trivia. There also are links to other craft sites, as well as online museums and games.
USI Eyes L.A.
US Interactive, Malvern, Pa., is in negotiations to buy interactive advertising agency Digital Evolution, Los Angeles. Digital Evolution’s clients include Disney Online and Auto-by-Tel. Its 1997 revenues were $8.5 million.
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