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Princeton Gets Intel
Intel, Santa Clara, Calif., is looking to reach the college and graduate school markets to spread awareness for its Pentium Processor. The chip maker is sponsoring New York-based Princeton Review Online’s iGuide to Campus Computing and Technology on www.review.com.
Intel Gets American
American Airlines, Dallas/Ft. Worth, is in negotiations to sponsor the July Intel New York Music Festival. American Airlines will be promoting a new, direct San Jose to New York flight on the theme of the Alley to the Valley.
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