Adidas-ESPN Kick Off
Adidas America, Portland, Ore., is joining with ESPN Internet Ventures, New York, on an ESPN.com sponsorship tied to the Major League Soccer playoffs, which begin this week. Adidas becomes title sponsor of an MLS Playoff Challenge promotion. Adidas agency Leagas Delaney, San Francisco, brokered the deal and will collaborate with EIV on content and design. It marks Adidas’ first-ever media buy exclusive to the Web.
Win A Home
RealSelect, Westlake Village, Calif., operator of Realtor.com, has teamed with Yoyodyne, New York, to present the “Win Your Next Home Here” Sweepstakes, which launches Tuesday. Users who participate in a treasure hunt across the site have the chance to win a home valued at up to $250,000, including closing costs. Homes are from among Realtor.com’s 1.3 million listings. Weekly prizes from sponsors Kmart, America Online and others will be offered.
Wired Digital, San Francisco, revamped the HotBot search engine to include channels and more accurate search results. HotBot is also getting a national TV campaign, produced by Goodby, Silverstein & Partners, San Francisco. The campaign will run in New York, San Francisco, Austin and Seattle.
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