IQ News: At Deadline

Visa Launch on Yahoo!
Yahoo! today will introduce a co-branded electronic commerce listing, Visa Shopping Guide by Yahoo!. The directory provides details on and links to leading Visa-member merchants including Eddie Bauer and Toys ‘R’ Us and also promotes SET, the electronic transaction platform jointly developed by Visa and MasterCard.

New Look for CitySearch
CitySearch New York will relaunch on Friday (www.citysearchnyc). The site was primarily focused on arts and entertainment; its new version will include broader service content. Ground Zero, Santa Monica, Calif., is CitySearch’s agency of record for national TV, radio, outdoor and print. A New York print, outdoor and online campaign is planned for the relaunch. In2, New York, did the initial online campaign for CitySearch with banners on Yahoo!, Travelocity, Ticketmaster, and Match.com. GroundZero is taking over the online business.

This Year’s Olds Models
In October, General Motors’ Oldsmobile division will put up a site redesign, at www. oldsmobile.com, to coincide with the fall car-buying season. An owner’s club, comprehensive price lists and a section to check out competitor’s prices and offers are among the new features on the site, from GM Cyberworks.