IQ News: bits DoubleClick has signed a deal with Orb Digital Direct to incorporate Orb’s direct marketing technology across its sites. It will be integrated into the newly launched DoubleClick Direct network.


PeopleLink, an online system that notifies users when particular people are online, launched last week with AT&T as its first sponsor.

Microsoft and Zagat Survey signed a deal last week to include Zagat restaurant recommendations on the Microsoft Network, Sidewalk and Automap.

The Family Channel will relaunch its Web site on July 1, changing the address from www.famfun.com to www.familychannel.com. The new site will be more closely tied to the cable network.

Blender, formerly a CD-ROM magazine, has folded and relaunched on the Web as a network that features several channels.

Excite has joined Infoseek in adapting advertising targeting technology from Aptex, to better match consumers to advertising that might be of interest.

A study of online users and travel habits by BBDO revealed that most online consumers would spend between $800 and $3,000 on travel this summer and that 84 percent of users surveyed have visited travel sites.

By 2001, advertisers will shift more of their online marketing mix from banner ads to sponsorships and animated interstitials, according to a study by Jupiter Communications. Within the next four years, Jupiter estimates advertisers will allocate about one-quarter of their Web media budgets to the new models.

The U.S. Supreme Court on Thursday rejected the Communications Decency Act, which would have made the publication of explicit adult-oriented material on the Internet a crime. In a 7(Eth)2 vote, the justices ruled the law would have limited free speech rights of adults. The ruling has eased the Internet community’s concerns about government regulation of material on the Web.

FlyCast Communications announced plans to incorporate technology from a handful of Net advertising companies, including Accipiter, ClickOver, Focalink Communications, Intelligent Interactions Corp. and NetGravity, into its online buying network.