IQ News: Bits

A study co-published by online ad network LinkExchange and investment analyst firm Hambrecht & Quist, both San Francisco, suggests the Web is stealing audiences from TV. In a poll of 100,000 online users regarding their media usage, 22 percent said they spend less time watching TV because they are online; 12 percent have foresaken newspapers for the Web; and 3 percent listen to less radio because of the Internet.
America Online, Dulles, Va., and New Line ,Cinema, New York, last week dissolved their joint venture, The Hub. AOL said similar content was already being produced by AOL partners Rolling Stone Online, MTV Online and by AOL’s other pop culture property Entertainment Asylum. Some content from The Hub may be integrated into other areas of AOL.
Blue Dingo Digital, New York, a division of Grybauskas Beatrice, will launch a site this week for Six Flags Theme Parks, Parsippany, N.J. The site will include areas for each of the 12 parks, an online store, a game powered by popular video game Doom, video of the rides and chat rooms. It also will tie in with a new ad campaign from Grey Advertising, New York, which uses the tag line “Are you in or are you out?”
Visionary Media, New York, which publishes the Web serial WhirlGirl, plans to air its show exclusively on a variety of publisher’s sites, WebTV, and Canadian rival BeyondTV. The original host site for the serial will become a gateway for games, contests and promotions.
Priceline.com, Stamford, Conn., next month will launch a site that allows consumers to bid on prices for airline tickets. The service will be promoted online and in a TV spot that features former Trekkie William Shatner.
In other news . . . Wired Digital, San Francisco, last week launched a co-branded online book store with BarnesandNoble.com, New York . . . Media Metrix, The PC Meter Company, New York, has launched a local-market audience survey for the largest 14 U.S. cities . . . Netscape Communications, Mountain View, Calif., last week said it would evolve into primarily a media company, with plans to derive the bulk of its revenues from online advertising . . . Yahoo, Santa Clara, Calif., teamed up with IDT Corp., Hackensack, N.J., to offer Yahoo visitors Internet telephony through IDT’s Net2Phone software.
Clarification: In a March 16 article, Chris Dobbrow’s title was incorrectly reported. He is publisher of PC Computing.