Agency.com, New York, has launched a commerce site called Family and Fitness for Kmart, Troy, Mich. Designed for young moms, it sells vitamins, herbs and homeopathic products, and eventually health, beauty and fitness products will be added. The site is at www.Kmart.com or www.familyandfitness.com.
Adauction.com, San Francisco, this week will introduce a new auction called Tune-In, featuring ad inventory defined by categories such as portals, finance and investing, computers or women’s interests. The company also announced an agreement with Wired Digital to supply its HotBot ad inventory for the first Tune-In auction Tuesday.
EarthLink, Pasadena, Calif., and Charter Communications, St. Louis, Mo., agreed on a deal to deliver cable-based Internet access called Charter Pipeline Powered by EarthLink. The service has 1.8 million potential customers in 19 states.
Student Advantage, Boston, has relaunched the Student Advantage Network, an online resource for college co-eds. The site features the Intel-sponsored Web Creator, which provides free, do-it-yourself Web site development. Also new is Virtual Backpack, an AT&T-sponsored time management tool that gives students a private, secure space on the Internet to store their school work and manage their time from any computer with a Web browser.
Fresh off its acquisitions of Reset and Mercury Seven, X-ceed, New York, bought Sausalito, Calif.-based Zabit & Associates. Z&A’s clients include Home, Charles Schwab and Intel. The total transaction value of the acquisition is about $29.5 million–roughly 2.25 million shares of X-ceed stock and $11.9 million in cash and notes.
Warner Music Group, Burbank, Calif., will launch on Oct. 2 a month-long online music festival called ear1 MusicFest ’98. Produced with Warner’s labels and affiliates, the festival is supported by tech partners Real Networks, Seattle, Wash., and Cornerpost.com, Huntsville, Ala. Hootie & the Blowfish will give the first concert. Ear1 is Warner Music Group’s Web site that aggregates all of its music properties.
Corrections: Bob Pittman’s initial job title at America Online was incorrect in the Sept. 21 Q&A. He was hired as president of AOL Networks Also, Feed, New York, sells ads through the rep firm Deep Impressions Media, Sausalito, Calif., and not Cybereps, San Francisco, as reported in the Sept. 14