IQ News: bits

Investment company Internet Capital Group (ICG), Wayne, Pa., will make a $30 million investment in BuyMedia.com of Burlingame, Calif. BuyMedia.com is an online marketplace for buying advertising on television and radio. This marks ICG’s first investment in the media industry.

Pet goods e-tailer PetPlanet.com inked an exclusive e-commerce, advertising and programming agreement with lesbian and gay affinity portal Gay.com, both San Francisco. The partnership will establish PetPlanet.com as Gay.com’s exclusive Internet pet supply, services and products e-tailer and pet content provider. In addition, a co-branded PetPlanet.com site will be built especially for the Gay.com Network.

Media Metrix, New York, the Internet traffic measurement company, and its subsidiary MMXI Europe reported that U.S. Internet users visited more than 30 sites in 15 countries outside the United States last November. They visited portals, free e-mail services and entertainment sites based in countries including Australia, Brazil, the Czech Republic, Denmark, France, Germany, Italy, Japan, the Netherlands, Russia, Singapore, Spain, Sweden, Taiwan and the UK