Simon & Schuster Interactive is planning to launch a network of educational Web sites called Edscape on May 6. The interface design and positioning was developed by Frankfurt Balkind, New York.
Online sports publisher InterZine is expected to launch a new mountain bike Web site in early May, most likely to be called iBIKE. Separately, InterZine’s flagship site, iGOLF (www.igolf.com) site has doubled its page views, from 80,000 per day to 166,000, since a redesign in April. iRACE (www.irace. com), Interzine’s auto racing site, logged 1.7 million page views in March, its first full month.
Tritium Network, a new Internet service provider based in Cincinnati, is expected to launch a service this week offering local consumers free Internet access. The company plans to derive revenues from advertising sales of 30-second ‘spots’ that use its own push technology called Ad-Path. Tritium hopes to sign 110,000 users in 11 cities by October.
Digital Planet, Culver City, Calif., has won an assignment to redesign the U.S. Postal Service Web site.
NetCount, Los Angeles, and BPA, New York, announced an alliance last week to hold joint seminars on the subject of Internet audience measurement and research. The seminars will target agency media buyers.
CondeNet said banners promoting its Web sites Epicurious Food, Epicurious Travel and Swoon realized click-through rates of 52 percent, 35 percent and 32 percent, respectively, in recent campaigns. The banners ran on Web sites StarChefs, The Weather Channel and Infoseek.
Poppe Tyson Interactive Hong Kong has won an assignment from NBC Asia to create the network division’s initial Web site.
Correction: The URL for the IBM-created Web site for the 1998 Winter Olympics to be held in Nagano, Japan, is www.nagano.olympics.org.
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
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